Almost every local business lives and dies by its online reputation — and almost none of them have a system to manage it. The Reputation Kit includes done-for-you review campaign templates for the verticals below, so you can walk into any niche and start signing clients on day one.
Each vertical below comes with pre-built campaigns, QR assets and follow-up sequences. Pick one to specialise in, or sell across all of them from a single dashboard.
Diners check Google before they decide where to eat, so a half-star can mean an empty table. Generate print-ready table-tent pages in three sizes that the venue prints itself, drop a Landing QR on every table, and let the review-gating flow do the work: a guest taps a star rating, 3-to-5 stars copies their review and opens Google in a new tab, while 1-to-2 stars quietly lands in a private feedback form the kitchen sees but the public never does. Peak-times analytics even show the busiest hour and day so you can prove the system works.
Patients choose providers by reputation and trust, and one bad review can scare off a year of new appointments. Review gating is the killer feature here: anything 1-to-2 stars is intercepted into a private feedback form (reason, comments, optional email, follow-up request) stored for the practice manager and never pushed public, while 4-to-5 star visits flow to Google. Every public review is run through AI sentiment analysis that auto-flags anything needing a follow-up and even drafts a suggested reply for the front desk to send.
Beauty businesses run on referrals and reputation — clients book the stylist everyone is raving about. Give each chair a Staff QR tied to one team member: it shows that stylist's name and photo, and attributes every scan, review and email capture to them. The staff leaderboard ranks your team by scans and conversion, each stylist gets a personal dashboard of their own avg rating, and friendly competition does the rest. Probability-weighted scratch-card prizes pull regulars back in for their next appointment.
When customers spend thousands on a repair or a car, trust is everything — and they research the shop before they hand over the keys. Hand over the keys with a Direct QR on the invoice or key-fob tag that takes one tap straight to Google, while the star gate still catches an unhappy customer in a private feedback form before they vent in public. The reputation dashboard tracks avg rating, the full 5-to-1 star distribution and reviews-by-platform so you can show the owner exactly how their score is climbing.
Memberships are sold on social proof — people join the gym whose members are getting results and shouting about it. Switch on email capture and build a real marketing list, then use the built-in email campaigns to target members who have already reviewed, those who haven't, or only opt-in marketing customers — with open and click tracking and smart per-customer send timing. A reception NFC tag lets members tap a phone to leave a review on the way out, and the Instagram review-card template turns a glowing transformation review into a shareable 1080×1080 graphic.
Bookings live and die by review scores — a drop from 4.5 to 4.2 stars can quietly cost a hotel its occupancy. Review gating is the safety net: a disappointing stay rated 1-to-2 stars goes into a private feedback form at checkout, never to TripAdvisor, while a great stay is routed to the platforms the owner has prioritised per location — Google, TripAdvisor, Facebook. A checkout NFC tag at reception makes leaving a review a single tap, and reputation analytics watch the score the channels reward.
Agents win listings on testimonials — sellers hand their biggest asset to whoever has the best track record in reviews. A Staff QR per agent means every closing review is attributed to the right name, building each agent a personal reputation that wins the next listing pitch. The embeddable review widget (card, slider, grid or list styles, light/dark themes) drops that testimonial wall straight onto an agent's own website, and AI-drafted replies keep every public review answered without the agent lifting a finger.
Foot traffic follows ratings — shoppers choose the highly-rated store two streets further away over the unknown one next door. Hand out probability-weighted scratch-card coupons at the till — discount, free-item or points prizes decided server-side so the game can't be gamed, with inventory caps, daily limits and unique claim codes redeemed by staff. The same counter QR lifts the store's public rating while coupons pull shoppers back again and again.
For plumbers, electricians and landscapers, reviews are the number one lead source — homeowners hire the trade with the most recent 5-star jobs nearby. A Direct QR on the invoice, the van or a wallet-card takes one tap straight to Google the moment a job is signed off, with no app and no friction. An NFC business card lets the homeowner tap a phone to review on the spot, and the star gate still routes the rare unhappy job to a private form so it never dents the local 5-star count that wins the next booking.
Same platform, different coat. Spin up a client, set their branding, and the whole toolkit is there.
The universal hook. A customer taps a star rating — happy ones go to Google, complaints land in a private form.
Three QR types per business, plus tap-to-review NFC tags — all fully branded.
The same dashboards for every vertical — the monthly report that justifies the retainer.
Switch on what each niche needs — AI replies, staff attribution, rewards and campaigns.
£99–£299 per client, per month — at roughly 90% margin. The higher a bad review hurts them, the more you charge.
Cafés, salons, small retail, single gyms. Low-ticket but easy to sign in volume.
Multi-chair salons, studios, restaurant groups using staff attribution & campaigns.
Dental, hotels, dealerships, agents, trades — where one bad review costs a fortune.
33M+ small businesses in the US alone — almost all with a Google profile to feed. Go deep, or sell across all nine.
One niche, one sharp pitch. Case studies stack up and referrals spread fast inside a tight community.
A restaurant, a dentist and a plumber — all live the same afternoon, under one login.
Pre-written email sequences and QR assets for every niche. Pick the industry, hit launch.
Choose a package, plug in your first vertical's done-for-you templates, and start signing local clients this week.
